Terms of Service

01About these terms

This website (tideform.agency) and the services described on it are operated by Wish Us LCUK LLP, trading as Tideform — a Limited Liability Partnership registered in England & Wales, partnership number OC460400. References to "we", "us" and "our" mean Wish Us LCUK LLP.

These terms govern your use of the website. If you go on to engage Tideform's services, a separate services agreement will be signed; that agreement, not this page, governs the work itself. Where the two documents disagree, the services agreement prevails.

02Using the website

You may browse the website, read the content and submit the contact form for genuine enquiries. In doing so, you agree not to:

• Use the website for any unlawful purpose, or in a way that breaches any applicable law
• Attempt to gain unauthorised access to any part of the website, our servers or any connected database
• Submit deliberately false, misleading or fraudulent information through any form
• Scrape, mirror or commercially redistribute material from the site without our written permission
• Introduce any virus, trojan, worm or other malicious material

We reserve the right to refuse service, decline enquiries, or restrict access where there's a reasonable basis to do so.

03Enquiries & quotes

Submitting the contact form is not a binding offer or contract. It's an invitation for us to start a conversation. We will reply within one working day, either with follow-up questions, an audit slot, or — sometimes — an honest reason we are not the right fit.

Any quote, audit, recommendation or proposal we provide before a signed services agreement is indicative only. It does not bind either of us until the services agreement is signed.

04Client engagements

If we proceed to work together, the engagement will be governed by a written services agreement signed by both parties. That agreement will, at minimum, set out:

• The scope of services and deliverables
• The pricing model — Partnership (15% of net profit) or Retainer (USD 2,000 per store, per month) — and the precise definition of any performance metric used
• The minimum commitment, notice period and termination conditions
• Each party's responsibilities for providing access, materials and approvals
• Confidentiality, IP ownership and data protection arrangements

Until that agreement is in place, neither party owes the other any contractual duty in respect of the proposed work.

05Fees & payment

Partnership engagements (15% of net profit)

The fee is calculated as 15% of net profit attributable to paid media campaigns we manage, measured monthly. Net profit is defined in the services agreement as gross revenue from tracked channels, less cost of goods sold, less ad spend, less directly attributable shipping and payment-processing fees. Where there is no net profit in a given month, no fee is payable.

Retainer engagements (USD 2,000 per store, per month)

The retainer fee is invoiced monthly in advance and payable within 14 days of invoice date. The retainer applies per store and is subject to a six-month minimum commitment, after which it converts to a rolling monthly arrangement with 30 days' notice on either side.

Common to both models

• All fees are exclusive of VAT, where applicable
• Fees do not include media spend, third-party tools or production costs payable directly to suppliers
• Late payment may attract statutory interest under the UK Late Payment of Commercial Debts (Interest) Act 1998
• Disputes over invoiced amounts must be raised in writing within 14 days of the invoice date

06Intellectual property

Our IP

The Tideform name, logo, website design, copy, methodologies, internal templates, code, audit frameworks and any pre-existing materials we use in the course of our work remain ours. You may not reproduce, redistribute or sublicense them.

Your IP

Any creative assets we produce specifically for you under a signed services agreement — copy, scripts, edits, ad creative, landing pages, structured account builds — become your property on full payment of the relevant invoice, save for any third-party stock or licensed material whose terms apply separately.

Mutual benefit

We may, with your prior written consent, reference our work for you in case studies, pitches and portfolio materials. We will respect any reasonable confidentiality requirement you set.

07Confidentiality

Each party agrees to keep confidential any non-public information shared by the other in the course of their dealings — including financial figures, account performance data, product roadmaps and commercial strategies. This obligation survives termination of any engagement for a period of three years, except where information becomes public through no breach of these terms.

08Warranties & disclaimers

We warrant that we will perform any engaged services with the reasonable skill and care expected of a competent agency in the industry.

To the extent permitted by law, the website and any pre-engagement materials (audits, proposals, recommendations) are provided "as is" with no further warranties, express or implied. In particular:

• We do not guarantee any specific commercial outcome from the services — paid media performance is influenced by factors beyond any agency's control, including platform algorithms, market conditions, competitor activity and your own product, pricing and operations
• We do not warrant that the website will be uninterrupted, error-free, or free from harmful components, although we take reasonable steps to ensure all three
• Any examples or benchmarks shown on the website are illustrative, not promises

09Limitation of liability

Nothing in these terms limits or excludes either party's liability for:

• Death or personal injury caused by negligence
• Fraud or fraudulent misrepresentation
• Any liability that cannot be limited or excluded under applicable law

Subject to that, and to the extent permitted by law:

• Neither party will be liable to the other for any loss of profits, loss of business, loss of revenue, loss of anticipated savings, loss of data, or any indirect or consequential loss, however arising
• Our total aggregate liability arising out of or in connection with the website or any pre-engagement materials, in contract, tort (including negligence), breach of statutory duty or otherwise, will not exceed £100
• For signed engagements, the corresponding liability cap is set out in the services agreement and is typically equal to the fees paid by the client over the preceding twelve months

10Termination

You may stop using this website at any time. We may suspend or restrict access to the website without notice where there is a reasonable basis to do so, including suspected breach of these terms.

Termination of any signed engagement is governed by the relevant services agreement, not these terms.

11General

• Entire understanding (in respect of the website). These terms, together with our Privacy Policy and Cookie Policy, set out the entire agreement between us regarding your use of the website.
• Severability. If any provision is held by a court to be unlawful or unenforceable, the rest of these terms remain in full effect.
• No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
• Assignment. You may not assign your rights under these terms without our written consent. We may assign ours on reasonable notice.
• Third-party rights. A person who is not a party to these terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of them.
• Governing law. These terms are governed by the laws of England & Wales.
• Jurisdiction. The courts of England & Wales have exclusive jurisdiction over any dispute or claim arising out of or in connection with these terms.

12Contact

For questions about these terms, write to hello@tideform.agency. For privacy or data protection queries specifically, please use privacy@tideform.agency.

Wish Us LCUK LLP · Registered in England & Wales · OC460400